Joe
Sioufi
Location
Los Angeles, CA
Experience
10+ Years
Specialties
UX Strategy Systems Design AI Design B2B SaaS Consumer Products
I design products that simplify complexity, giving people clarity where there was none.
With over nine years in product design across B2B and B2C domains, I've led design for enterprise SaaS platforms, consumer mobile apps, and complex operational tools. My work lives at the intersection of systems thinking and craft — I care about the architecture of an experience as much as the pixel.
I've worked across a range of companies and industries — from Cents, where I own consumer and operator-facing experiences for a laundry SaaS platform, to Interos, where I designed AI-driven risk intelligence tools for Fortune 500 procurement teams, to OpenTable, Global Citizen, Sumday, and American Express earlier in my career. I'm drawn to products that carry real operational weight, and good design has a measurable impact on how people work.
Based in Los Angeles. Open to senior design roles, contract engagements, and consulting with founding teams building ambitious products.